Course Syllabus
Overview
This course provides an exploration of essential marketing principles and practices, focusing on understanding the marketing funnel, target markets, SWOT analysis, and consumer needs. The curriculum is designed to help students apply marketing theories effectively in real-world business scenarios. Students will learn to analyze key market segments and develop a comprehensive Marketing Plan.
Requirements
Prerequisites
None
Required Resources
This course uses a no-cost textbook. Read the information on the Textbook Information page to learn how to access your textbook.
| Resource Title/Description (books, software, etc.) |
Author/Provider | Ed./Vol. | 13-Digit ISBN (if applicable) |
|---|---|---|---|
| Introduction of Marketing | BYU-Idaho | 1st | N/A |
Minimum Computer Requirements
- Refer to Computer Standards for Students.
Students will be most successful in this course if they have a device that can handle light computing, which means a laptop with ability to run Microsoft Office apps like Word and Excel.
You will use Microsoft Word and Excel in this course. If you do not yet have the Microsoft Office Suite (Word, Excel, PowerPoint, and so on) on your computer, you may use this free download to obtain the software.
If you need help with technical support or any Microsoft Office product, contact BYU-Idaho Help by choosing the Help button in the left-hand menu and then choose BYU-Idaho Help.
There are references in the textbook to WhatsApp. WhatsApp will not be used in this class.
Structure
Course Outcomes
- Understand effective marketing principles and practices.
- Examine the components and local tactics of the marketing funnel.
- Demonstrate an understanding of target markets, and consumer needs, and how to identify and analyze them.
- Learn the components of and build an effective Marketing Plan.
Major Assignments
The table below is meant to help you see the relevance of each major assignment as it pertains to the course outcomes.
| Major Assignment | Description | Course Outcome # |
|---|---|---|
| W01 Marketing Plan | Company Profile | 1 |
| W02 Marketing Plan | Buying Factors and Segmentation | 2 |
| W03 Marketing Plan | Company's SWOT and Perceptual Map | 3 |
| W04 Marketing Plan | Collect Information from Customers | 2 |
| W05 Marketing Plan | Marketing Goals and Metrics | 3 |
| W06 Marketing Plan | Marketing Mix | 4 |
| W07 Marketing Plan | Executive Summary | 1, 2, 3, & 4 |
Weekly Patterns
The table below displays typical weekly activities, due dates, and activity descriptions.
| Due Date* | Learning Model | Activity Title |
|---|---|---|
| Midweek | Prepare & Ponder | Quiz |
| Midweek | Teach One Another | Participate Discussion - Initial Post |
| End of Week | Teach One Another | Participate Discussion - Response Post |
| End of Week | Prove | Marketing Plan |
*Set your time zone within user preferences so the dates and times for course activities will display correctly for your time zone.
Learning Model
Prepare: Students study the material for the week.
Teach One Another: Students participate in discussions in a discussion board.
Ponder and Prove: Students complete quizzes and submit portions of their market plan weekly for grading and feedback.
Expectations
Academic Honesty
Our mission at BYU–Idaho is to develop disciples of Jesus Christ. As such, all students of the university are expected to be honest in all things. "We believe in being honest..." (Article of Faith 1:13Links to an external site.).
As part of the Church Educational System Honor CodeLinks to an external site., you are expected to complete your own work for each course so your knowledge and skills can be verified. The following are dishonest and are not the actions of a disciple of Christ:
- Saying you have completed something you haven’t actually personally done.
- Posting or sharing your work (projects, assignments, and so on) to any online website, through electronic communication, or any other means.
- Obtaining another person's work and submitting all or part of it as if it was your own work.
- Posting or sharing course materials, including but not limited to, quiz and exam questions and/or answers, or any other materials from the course.
- Obtaining quiz and exam questions and/or answers from any other website, person, or means.
The consequences of academic dishonesty are not worth the risk; the reward for honesty is worth far more than any grade. Thank you for your honesty as you complete this course and future courses.
Feedback
You can expect to receive grades within 7 days of the due date for all assignments.
Workload
This is a three-credit class offered in seven weeks; so, you are expected to spend at least 12–15 hours per week completing MKT 120 coursework. Even though this course has only two weekly due dates, you are encouraged to work on the course throughout the week as suggested in the Weekly Pattern timelines above.
Group Work
Discussion Board
In Week 1, you will be put into a discussion board group so you may participate in weekly group discussions.
Late Work
Turning work in on time is a sign of professionalism and respect for the instructor as well as the other students in the class. Students are expected to submit all work on time.
| Policy | Details |
|---|---|
| Due Date | Assignments are due in the middle and the end of the week. See the course modules page for exact due dates and time. |
| Late Work |
If you miss the deadline for an assignment or graded quiz, it will receive a zero score automatically. However, submitting late work within two weeks of the deadline (or before weeks 5–7 at the term's end) may still earn points. To prevent falling behind, it is best to submit your work on time or early. |
Grading Scale
| Letter Grade | Percent |
|---|---|
| A | 100%–93% |
| A- | 92%–90% |
| B+ | 89%–87% |
| B | 86%–83% |
| B- | 82%–80% |
| C+ | 79%–77% |
| C | 76%–73% |
| C- | 72%–70% |
| D+ | 69%–67% |
| D | 66%–63% |
| D- | 62%–60% |
| F | 59% and lower |
Artificial Intelligence (AI) Policy
Review the Applied Business Management Program AI Policy because depending on the severity of the improper use of AI, an assignment could receive a deduction of a few points or even result in a zero.
University Policies
Students with Disabilities
Brigham Young University-Idaho is committed to providing a working and learning atmosphere that accommodates qualified persons with disabilities. If you have a disability and require accommodations, please contact the Accessibility Services Office at 1-208-496-9210 or visit their website and follow the Steps for Receiving Accommodations. Reasonable academic accommodations are reviewed for all students who have qualified documented disabilities. Services are coordinated with students and instructors by the Accessibility Services Office.
This course may require synchronous meetings. If you are currently registered with the Accessibility Services Office and need an interpreter or transcriber for these meetings, please contact the deaf and hard of hearing coordinator at 1-208-496-9219.
Other University Policies
Student Honor and Other Policies
Please read through the document called University Policies. It gives important information about the following topics:
- Student Honor
- Academic Honesty
- Student Conduct
- Sexual Harassment
- Student with Disabilities
- Complaints and Grievances
- Copyright Notice
Go to the Student Resources module to review further resources and information.
Course Summary:
| Date | Details | Due |
|---|---|---|