Course Syllabus

Note: This course code has changed from B 383 to BUS 310. You may occasionally see references to the old course code or title.

Course Description

This course provides real-world, hands-on learning on what it is like to actually start a company. This is a practical class. The objective is to create an entrepreneurial experience, practice working as a team, and turn an idea into a company.

Course Outcomes

  1. Apply common techniques of problem identification to understand what might become a good business opportunity.
  2. Assess the potential of new venture opportunities based on multiple factors.
  3. Describe the process of launching a new venture.
  4. Demonstrate the ability to test key components of a business model to launch a new venture.

Required Materials

  1. Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. New Jersey: Wiley. The link for this book is provided in the course, free of charge through the library. You may read it online, but it is not available for download. If you need a hard copy or a downloadable copy, you will need to purchase it.
    • Compare prices for your textbooks through the University Store Price Comparison site. They will show you all of the options from the University Store plus several online options to help you find the best price.
  2. Entrepreneurs are constantly presenting their ideas to others. To help you become experienced in presenting your ideas, you will use Microsoft Word and PowerPoint (either from Microsoft Office or Office 365) extensively in this course.
    • As a BYU-Idaho student, you can access the web-based Office 365 through your > email portal.
    • If you prefer to download the software, you can do so for free by following the instructions in the University Store > OnTheHub portal.
  3. All other materials are provided in the course.

Learning Model Architecture

The learning model is a defining aspect of the BYU-Idaho experience that provides a pattern for continual learning and personal development long after graduation. Each week you will Prepare, Teach One Another, and Ponder & Prove.

Course Structure

  • You will be expected to spend an average of twelve hours a week on this course.
    • It is important to begin your studies at the beginning of each week and pace yourself throughout the week.
      • Do not wait until the due dates to start your studies.
  • You will learn new concepts, and then apply them in both individual and group projects.
  • You will complete two large projects in the course; the group project mentioned below and an individual project, completed in Weeks 01–09.
  • Each week begins with individual preparation activities.
    • In some weeks, there are assignments due as part of preparation.
    • All preparation activities are due/should be complete by Wednesday 11:59 PM Mountain Time.
  • In Weeks 02–07, you are expected to attend synchronous meetings as your main source of a Teach One Another activity.
    • To accommodate various schedules, there are several meetings to sign up for. (See the course for full details.)
    • Complete your case study draft before attending the synchronous meeting.
    • Edit and finalize your work after the meeting and submit it by Saturday 11:59 PM Mountain Time.
  • In Weeks 08–14, you will complete a group project as your Teach One Another activity.
    • You will choose how and where to communicate.
  • Ponder & Prove assignments are completed individually and are due Saturday at 11:59 PM Mountain Time.
  • Some assignments will be due Fridays at 11:59 PM Mountain Time.
    • Use your Calendar and To-Do List to stay on track.

Course Outline

  • Week 01: Introduction
  • Week 02: Business Model Canvas
  • Week 03: Value Proposition
  • Week 04: Customers, Channels, Sales
  • Week 05: Revenue & Costs
  • Week 06: Partners & Resources
  • Week 07: Key Activities & Introduction to Group Project
  • Week 08: BMC Summary
  • Week 09: Final Individual Canvas Group Assumptions
  • Week 10: Group Project
  • Week 11: Group Project
  • Week 12: Group Project
  • Week 13: Group Project & Final Case
  • Week 14: Conclusion


  • This course uses the BYU-I standard grading scale.
  • Citizenship is worth 10% of your grade.
    • You will automatically receive this by being an active, positive participant in the class.
    • You will lose it by not participating with your group, not working well with others, or otherwise not displaying good citizenship.
  • Because of the nature of the class, a professional experience where concepts build on each other from week to week and a heavy emphasis on group work, you are expected to submit your work on time.
    • Grade deductions for late assignments will be at the discretion of your instructor.
    • Late work will adversely affect the whole team and therefore, affect your grade.
      • Your portion of the grade for group assignments will be evaluated by your group leader.
  • Assignments which are turned in on time and receive a low grade can be turned in again for a higher grade.
    • Assignments which are turned in late receive no second chances.

Grading Categories

Point Allocation

Individual Project

240 pts. (about 24%)

Case Analysis

225 pts. (about 22%)

Group Project & Teach One Another Activities

225 pts. (about 22%)

Reflection Journal & Miscellaneous Assignments

215 pts. (about 22%)


100 pts. (about 10%)

Academic Honesty

Our mission at BYU-Idaho is to develop disciples of Jesus Christ. As such, all students (both online and campus) and employees of the university are expected to be honest in all things. "We believe in being honest." (Article of Faith 1:13)

As part of the CES Honor Code, you are expected to complete your own work for each course so your instructor can verify your knowledge and skills as he or she grades your work. Violations of the Academic Honesty policy include, but are not limited to:

  • Posting or sharing your course work (projects, assignments, etc.) to any other online website, through electronic communication, or any other means.
  • Obtaining another person's work and submitting all or part of it as if it was your own work.
  • Posting or sharing course materials, including but not limited to, quiz and exam questions and/or answers, or any other materials from the course.
  • Obtaining quiz and exam questions and/or answers from any other website, person, or means.

If you choose to participate in any of the above actions or other actions which violate the Academic Honesty policy, the University has the right to change your course grade to an F now or at any time in the future (and/or take other action as outlined in the policy such as suspension or expulsion from the University). This means that even if your dishonesty is not discovered until after you complete your certificate or degree, the University still has the right to change your grade and revoke your certificate or degree.

If you violate copyright laws, you may also be prosecuted for your illegal actions.

The consequences of academic dishonesty are not worth the risk and the reward for honesty is worth far more than any grade. "All who know their hearts are honest are accepted of me" (Doctrine and Covenants 97:8). Thank you for your honesty and protection of academic integrity for you and your fellow students as you complete this and future courses.

University Policies

Students with Disabilities

Brigham Young University-Idaho is committed to providing a working and learning atmosphere that accommodates qualified persons with disabilities. If you have a disability and require accommodations, please contact the Disability Services Office at (208) 496-9210 or visit their website and follow the Steps for Receiving Accommodations. Reasonable academic accommodations are reviewed for all students who have qualified documented disabilities. Services are coordinated with students and instructors by the Disability Services Office.

This course includes required synchronous meetings. If you are currently registered with the Disability Services Office and need an interpreter or transcriber for these meetings, please contact the deaf and hard of hearing coordinator at (208) 496-9219.

Other University Policies

Student Honor and Other Policies

Please read through the document called University Policies. It gives important information about the following topics:

  • Student Honor
    • Academic Honesty
    • Student Conduct
      • Sexual Harassment
  • Student with Disabilities
  • Complaints and Grievances
  • Copyright Notice

Go to the Student Resources module to review further resources and information.

Course Summary:

Date Details Due